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Relentless Health Value March 12, 2015 Marty has over 30 years of experience in the health benefits industry. His career includes senior marketing and sales roles with third party benefits administrators, HMOs, and – for over 12 years – the corporate offices of Humana, Inc. He has also been the president of a marketing communications firm specializing in serving health care clients. He is currently Vice President, Sales and Business Development at Acclaris, a company that offers an integrated package of technology and services to support account-based healthcare plans such as Health Savings Accounts, Flexible Spending Accounts and Health Reimbursement Accounts on a, private labeled platform. A graduate of The Ohio State University, Marty writes frequently about consumer-directed healthcare topics. Contact: E-mail: martin.trussell@acclaris.com Website: http://acclaris.com Twitter: http://twitter.com/mdtrussell 00:00 Marty talks about how he started working for Acclaris. 01:10 Marty explains what Acclaris does and what a TPA is. 01:20 TPA stands for Third Party Administer. 02:40 What makes a payer want to put together these types of health plans? 04:16 There is a trend for offering higher deductible health plans in the current healthcare market, and Acclaris jumps in to assist consumers during the time between paying deductibles and getting refunds. 05:50 What does FSA stand for? Flexible Spending Accounts. 06:20 What does HRA stand for? Health Reimbursement Arrangement. 07:00 What does the HSA stand for? Health Saving Account. 11:15 The situation that Marty is seeing with Health Systems now, and what Acclaris is addressing, can be related back to Patti Peeple’s analogy of “Squeezing the Balloon.” 13:07 The importance of Patient Accountability for health outcomes. 13:20 How equipped are providers for knowing what the health costs are for their patients? 17:00 The Pros and Cons of a High-Deductible plan vs. a more traditional health plan, and how patient-consumers are changing the healthcare market. 19:10 The growing importance of patient education. 20:30 The pro for the consumer side of a limited distribution network. 25:00 Shopping for healthcare plans, and where preventative healthcare falls in accordance with high deductible healthcare plans. 27:30 Tools that would help consumers and providers when choosing a healthcare plan and using it. 29:40 Marty can be reached for further inquiry on LinkedIn or at www.Acclaris.com

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