Listen to the audio on my website…

Relentless Health Value July 2, 2015 When not hosting the show, Stacey is co-president of Aventria Health Group, a marketing agency and consultancy. Aventria specializes in helping pharmaceutical, employer, pharmacy, and health system clients improve patient outcomes by creating and leveraging collaborations with other health care organizations. For more than 20 years, Stacey has innovated better-coordinated health solutions benefiting all stakeholders, and, most of all, the patient. 00:00 Stacey explains her role as a CEO of Franklyn Healthcom, alongside being host of Relentless Health Value. 01:00 The targeted markets (Healthcare Organizations) that Franklyn Healthcom helps its clients reach. 01:30 How Healthcare Organizations is a catch-all term that includes payers, insurance companies, institutions (like Health Systems), etc. 01:40 Another catch-all term: Risk-Bearers. 02:00 A question that Stacey’s clients always have: “How do we communicate our value?” 02:50 “There are two types of people: Those are come into a room and say, ‘Here I am,’ and those who come into a room and say, ‘Ah, there you are.’” –Frederick L. Collins 03:45 The three questions that CEOs will most likely ask when someone tries to sell them something. 06:20 How Pharma companies are not very customer-centric, but in the changing Healthcare landscape they need to become so. 07:20 The importance of understanding the customer’s problem. 08:00 Stacey’s strategy for understanding your company’s value in one simple question. 09:00 Efficiency vs. Efficacy 09:30 “Every business is successful exactly to the extent that it does something that competitors cannot.”–Peter Thiel 12:30 Stacey’s preferred strategic business model. 12:50 What’s on the horizon for Relentless Health.

]]> https://dev.relentlesshealthvalue.com/audios/inbetweenisode-3/feed/ 0